In the U.S. we try to get darker. We bronze and tan and go to tanning salons and the beach and lay out. All in the name of getting that lovely golden brown glow to our skin. We have TV, radio and print ads all hawking things to make us darker.
In Singapore it is exactly the opposite. There are all kinds of ads on TV, in the newspaper, on the subway and buses selling products to make your skin lighter and whiter.
Just very interesting is all.
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